Book a free strategy call with Jessica Tee Orika-Owunna

Hi 👋🏽, I’m Jessica, a bottom-of-funnel and product-led content strategist with 8 years of experience.

The kind that enables your sales team and drives real results.

Let’s Turn Your Internal Insights Into Conversion Content.

Ready to create BOFU and product-led content that speaks your users’ language, tackles objections, and drives signups or demos?

Fill out the short form so I show up prepared and make the session more useful for you.

On this 30-minute call, we’ll:

Identify your biggest BOFU content or knowledge base gaps
Explore your existing resources and workflows
See if we’re a good fit and define the next steps

If we’re a fit, you’ll get a proposal and onboarding doc.

If not, you’ll walk away with clear next steps you can implement.

But first, pick a time that works for you.

Prefer email? Reach out directly to jessica@thejessicateeoo.com

Hear Directly From Happy Clients (And a Past Employer)

B2B SaaS leaders love working with me, and I’m confident you will too.

I've worked with Jessica on various types of content, from articles to case studies. Her attention to detail and ability to quickly grasp complex technical topics make working with her a no-brainer. She has a strong understanding of our products, which is especially important when it comes to case study writing. What's more, she's a great communicator, responsive, and always meets deadlines. Collaborating with her has been an absolute pleasure, and I would recommend her to any team looking for copy support with BoFu or product-led content.

Nea Björkqvist

Global Content Lead at Contentsquare

Jessica has a knack for finding opportunities to feature our product in content in a way that feels natural, genuinely helpful, and not sales-heavy. Since we started working with Jessica at Vena, she has consistently gone above and beyond to deliver impeccably researched, high-quality SEO-optimized content. She’s a great collaborator, applying feedback thoughtfully and enthusiastically. Jessica is a great addition to any content team.

Nicole Bennett

Senior Content Marketing Manager, Vena Solutions

Jessica has become a reliable part of our workflow, consistently repurposing high-performing MOFU/BOFU product-led blog posts into YouTube video scripts and storyboards. Her research skills, adaptability, and strategic thinking have directly improved our content consistency and made post-production faster and more efficient. And her work helped streamline production timelines and ensured our YouTube channel reflected consistent messaging across the funnel.

Steven Kelly

Content Marketing Manager (Video) at Contentsquare/Hotjar

I've had the pleasure of working directly and indirectly with Jessica on several content projects for Hotjar. Her ability to quickly grasp new concepts and conduct thorough research is very impressive—but what sets Jessica apart is her openness to feedback and the proactive approach she takes to apply it, showing a keen interest in continuous improvement and growth in her discipline. I would recommend Jessica to any team looking for a dedicated and adaptable writer.

Tawni Olson

Former Content Marketing Team Lead, Editorial at Hotjar

Throughout her time with us, Jessica produced some of the best-performing pieces for Foundation, some of which are on our website and have generated hundreds of thousands of views. Her management of the company newsletter resulted in a remarkable 196% subscriber growth over 15 months, with consistent open rates of 31%, attracting high-profile sponsors like The Juice and Morning Brew. Jessica’s achievements have directly enhanced the company's sales and revenue and positioned the company as a thought leader in its industry.

Ross Simmonds

CEO and Founder, Foundation Inc.

Jessica is a perfect blend of the creative, strategic, and time management experience you want from a senior writer. You can see with every piece that the audience and business goals are more important to her than creating merely beautiful content. She takes your feedback, implements it, internalizes it, and reflects it in future pieces. Even with my insanely high standards for content quality, she became the only writer whose work didn't need edits within months of working together. She takes deadlines seriously and sketches original graphics that easily lend themselves to distribution.

Lily Ugbaja

Head of Content at Spicy Margarita and Ex-Fractional Head of Content at Lokal

Frequently Asked Questions

Who Is This Service For?

This service is for growth-stage B2B SaaS companies that need BoFu and product-led content that actually converts; but don’t have the time, internal systems, or specialized expertise to make it happen consistently. If you’re struggling to turn buyer insights into content that drives signups, demos, and revenue, we’re likely a great fit.

Can You Work With Our In-House Team?

Absolutely. I collaborate with internal content teams, freelancers, and agency partners to support your goals. Whether you need strategic briefs, done-for-you content, or repurposing support, I’ll plug into your workflow to help you move faster.

We Already Have Some of This Info; Do We Still Need a Knowledge Base?

Yes. Most teams have these valuable insights, but it’s scattered across tools and departments. The knowledge base brings it into one place, organizes it for content use, and gives writers everything they need to create content that converts.

How Do You Gather Insights Without Slowing Down My Team?

I work asynchronously and pull from what your team is already documenting—support tickets, call recordings, Slack threads, product docs, etc. I don’t rely on lengthy interviews unless you prefer them. My goal is to reduce requests on your internal team, not add more.

How Do You Handle Sensitive Customer Data When Surfacing Insights?

My process is designed to work with your internal policies and comfort level.

Here’s how we will approach it:

Use anonymized or pre-cleaned data: I can work with de-identified support tickets, call transcripts, or feedback forms where personally identifiable information has been removed.
AI-assisted analysis (only with your approval): When helpful, I may use AI tools to detect recurring themes, questions, or objections—but only on approved or anonymized data, and never in tools you haven’t signed off on.
Manual review as needed: For teams with strict governance requirements, I can manually review a sample of customer conversations, support logs, or transcripts to extract key insights without uploading anything externally.
Flexible to your workflow: Whether you prefer a shared Notion workspace, Google Drive, or internal tools, I adapt to what’s secure and compliant for your team.

The goal is to turn internal knowledge into BoFu and product-led content without putting customer trust and company data at risk.

Do You Use AI to Analyze Our Internal Insights?

Yes, but only with your permission and on anonymized data. I sometimes use AI to quickly identify patterns in support tickets, sales call transcripts, or feedback summaries but I never upload raw or sensitive customer data without your explicit approval. If preferred, I can guide your team in using internal tools for the initial analysis, and then take it from there.

Do I Need a Large Content Team for This to Work?

No. This system is designed to help lean teams punch above their weight.

Whether you have a small content team or none at all, I’ll help you set up the structure, insights, and strategy needed to produce high-converting BoFu and product-led content from scratch.

If you already have an internal team or freelance writers, I’ll support them with structured briefs that reduce back-and-forth and improve outcomes. If not, I’ll create the content myself or help you build a setup that scales with your resources.

What Happens After the Internal Knowledge Base Is Set Up?

That depends on what you need. I can continue supporting your team with ongoing content creation, repurposing, or internal updates or hand everything off with training, so someone on your team can manage it moving forward.

How Long Does It Take to Build the Internal Knowledge Base?

Typically 4–6 weeks. This depends on how much your team is able to share and how quickly we can collaborate. The process is similar to building a content strategy, but with results in a scalable system your writers and marketers can use again and again.

Why Not Hire In-House Instead?

Hiring in-house takes time and comes with extra costs. Working with me gives you:

Faster execution (no 30–60 day hiring delays)
No overhead (salaries, benefits, training)
BoFu and product-led content expertise
A repeatable system, not just a writer
A trusted partner without the risk of turnover

Will You Outsource My Project?

No. I personally handle everything from knowledge base creation to content writing and repurposing. If you need an editor or designer, I’ll recommend trusted collaborators, but you’ll always know who’s working on what. If external expertise is ever needed, I’ll always run it by you first.

Do You Accept Retainers?

Yes. I work exclusively on retainers, so I can become deeply familiar with your product, customers, and goals. This lets me plug into your workflow and continuously optimize content performance over time.

If you’re looking for a short-term engagement, the minimum commitment is 3 months. That said, I’m happy to refer you to trusted content marketers in my network who take on ad-hoc projects.

What Are Your Payment Terms?

To kick things off, the first 30 days must be paid upfront. Retainers are billed monthly in advance, and one-off projects require 50% upfront and 50% upon completion.

What’s Your Process After I Book a Call?

You’ll start by filling out a short intake form. Then we’ll hop on a 30-minute strategy call to uncover your biggest BoFu content gaps and how I can help. If we’re a fit, I’ll send a proposal and onboarding doc. If not, I’ll still offer guidance you can use right away.

How Long Until We Start Seeing Results?

Some clients see product signups or demo requests within days of publishing. On average, you’ll start seeing measurable traction in 4–8 weeks, especially when paired with proper distribution and tracking.