Turn Everyday Conversations Into BoFu Content That Wins Users Over
Using the SWAT Playbook, we help you capture and turn those insights into content that enables sales, supports customer success, and boosts conversions.
Trusted by B2B SaaS marketing leaders at
Jakub Rudnik
Ex-Head of Content and SEO at Softr and Current Managing Director at GrowthX
The Problem (and Opportunity)
Your GTM teams sit on a goldmine of insights that should guide your content marketing strategy, from call recordings and product usage data to Slack threads and support chats.
But these insights rarely shape your strategy or make it into the briefs you share with writers.
As a result, your writers are forced to rely on external sources like:
SEO tool data
User reviews and forum discussions on G2, Reddit…
What’s currently ranking on Google for your target keywords
Outdated product pages, help docs, customer stories, and old blog posts
These sources are useful for visibility and search optimization. But they do not explain why your customers chose you, how your product fits into real-world workflows, or what objections your ideal buyers have in their own words.
Your GTM teams have these critical details, but they are scattered across different platforms, buried in tools and conversations that are hard to track down when needed.
And when writers rely on these external sources alone, you end up with generic content that misses critical nuances and struggles to resonate with high-intent buyers.
The Fix: Turn Your Internal Insights Into Content That Converts
We partner with your content team to surface, organize, and turn internal insights into high-performing BoFu and product-led content that boosts conversions using the SWAT playbook.
The SWAT Playbook is a 4-step repeatable and scalable framework you can use to surface and organize siloed knowledge from GTM teams, so you can consistently create BoFu and product-led content that:
This simple internal hub turns siloed knowledge into shared clarity so content teams and freelancers can create content that:
- Addresses real objections and buyer hesitations
- Highlights specific use cases and product moments
- Mirrors how users think and talk about their challenges
- Supports conversion goals like signups and adoption
Surface And Organize The Product And User Insights Your Team Already Has
All of this is consolidated into a central knowledge base that serves as your content and GTM teams’ single source of truth. With this hub, your teams can easily:
- Train your internal GPT to reflect product nuances and customer language
- Align messaging with real user questions, pain points, and objections
- Brief internal and freelance writers with less back-and-forth
- Spot content opportunities faster
Weave Relevant Insights Into Your Brief and Drafts
- Address real objections
- Mirror your users’ language
- Highlight the use cases your buyers care about most
This way, you end up with content that shows exactly how your product fits into your users’ workflow, solves their challenges, and helps them achieve their goals faster.
Tara McClinchey
Former Lead Content Marketing Strategist at Foundation Marketing Inc.
Amplify Your Best Content’s Reach Beyond One Channel
Track Performance and Optimize Your Strategy
Track Performance and Optimize Your Strategy
Meet Your Content Partner
I’ve worked with leading SaaS brands to create product-led and BoFu content that drives user signups and product adoption.
Trusted by B2B SaaS marketing leaders at:
⚡Results
- Drove user signups in days
- Generated 2M+ in content-assisted revenue and partnerships
Hear Directly From Happy Clients (And a Past Employer)
Jessica has a knack for finding opportunities to feature our product in content in a way that feels natural, genuinely helpful, and not sales-heavy. Since we started working with Jessica at Vena, she has consistently gone above and beyond to deliver impeccably researched, high-quality SEO-optimized content. She’s a great collaborator, applying feedback thoughtfully and enthusiastically. Jessica is a great addition to any content team.
Jessica has become a reliable part of our workflow, consistently repurposing high-performing MOFU/BOFU product-led blog posts into YouTube video scripts and storyboards. Her research skills, adaptability, and strategic thinking have directly improved our content consistency and made post-production faster and more efficient. And her work helped streamline production timelines and ensured our YouTube channel reflected consistent messaging across the funnel.
I've had the pleasure of working directly and indirectly with Jessica on several content projects for Hotjar. Her ability to quickly grasp new concepts and conduct thorough research is very impressive—but what sets Jessica apart is her openness to feedback and the proactive approach she takes to apply it, showing a keen interest in continuous improvement and growth in her discipline. I would recommend Jessica to any team looking for a dedicated and adaptable writer.
Throughout her time with us, Jessica produced some of the best-performing pieces for Foundation, some of which are on our website and have generated hundreds of thousands of views. Her management of the company newsletter resulted in a remarkable 196% subscriber growth over 15 months, with consistent open rates of 31%, attracting high-profile sponsors like The Juice and Morning Brew. Jessica’s achievements have directly enhanced the company's sales and revenue and positioned the company as a thought leader in its industry.
Jessica is a perfect blend of the creative, strategic, and time management experience you want from a senior writer. You can see with every piece that the audience and business goals are more important to her than creating merely beautiful content. She takes your feedback, implements it, internalizes it, and reflects it in future pieces. Even with my insanely high standards for content quality, she became the only writer whose work didn't need edits within months of working together. She takes deadlines seriously and sketches original graphics that easily lend themselves to distribution.
How We Can Work Together
I work best as a long-term content partner: someone who becomes deeply familiar with your product, your customers, and the real reasons people buy.
My goal is to create content that speaks to your buyers’ pain points, tackles objections before they ever reach sales, and highlights the outcomes your product makes possible.
Depending on your needs, here are the ways we can work together:
1. Full SWAT
A done-with-you partnership for SaaS teams who want to turn internal insights into high-performing content consistently.
Who it’s for: SaaS teams ready to scale BoFU content with a strategic partner who gets their product, customers, and market.
What’s included:
- BoFU and product-led content audit
- Insight-gathering across product, support, sales, and customer success
- Knowledge base setup (Notion or internal CMS) and 6-month conversion content calendar
- Brief and outline templates for different content types and training resources
- 4 BoFu and product-led content creation and multichannel repurposing
- Refresh and optimization of existing content (1-2)
- 90-day reviews and performance optimization
2. Writing + Amplification
Ongoing content creation + repurposing of existing assets
Best for: Content teams (with a documented strategy and internal insights knowledge base) who need a strategic writer to execute with minimal oversight.
Done-with-you content creation and repurposing for teams with strategy and insights already in place.
What’s included:
- 4 BoFU and product-led blog posts
- Content repurposing (e.g., carousels, scripts, refreshes)
- Refresh and optimization of existing content (1-2)
3. SWAT Build: Internal Content System Setup
Marketing leads or content heads at growing SaaS teams who need help turning scattered knowledge into a usable content system.
Build the internal foundation your team needs to create high-converting content, faster.
What’s included:
- BoFU and product-led content audit
- Insight-gathering across product, support, sales, and customer success
- Knowledge base setup (Notion or internal CMS)
- 6-month conversion content calendar
- Brief and outline templates for different content types
- Team training and handoff documentation
Ready to Turn Overlooked Internal Insights Into BoFu Content That Drives Signups and Revenue?
Frequently Asked Questions
This service is for growth-stage B2B SaaS companies that need BoFu and product-led content that actually converts; but don’t have the time, internal systems, or specialized expertise to make it happen consistently. If you’re struggling to turn buyer insights into content that drives signups, demos, and revenue, we’re likely a great fit.
Absolutely. I collaborate with internal content teams, freelancers, and agency partners to support your goals. Whether you need strategic briefs, done-for-you content, or repurposing support, I’ll plug into your workflow to help you move faster.
Yes. Most teams have these valuable insights, but it’s scattered across tools and departments. The knowledge base brings it into one place, organizes it for content use, and gives writers everything they need to create content that converts.
I work asynchronously and pull from what your team is already documenting—support tickets, call recordings, Slack threads, product docs, etc. I don’t rely on lengthy interviews unless you prefer them. My goal is to reduce requests on your internal team, not add more.
My process is designed to work with your internal policies and comfort level.
Here’s how we will approach it:
- Use anonymized or pre-cleaned data: I can work with de-identified support tickets, call transcripts, or feedback forms where personally identifiable information has been removed.
- AI-assisted analysis (only with your approval): When helpful, I may use AI tools to detect recurring themes, questions, or objections—but only on approved or anonymized data, and never in tools you haven’t signed off on.
- Manual review as needed: For teams with strict governance requirements, I can manually review a sample of customer conversations, support logs, or transcripts to extract key insights without uploading anything externally.
- Flexible to your workflow: Whether you prefer a shared Notion workspace, Google Drive, or internal tools, I adapt to what’s secure and compliant for your team.
The goal is to turn internal knowledge into BoFu and product-led content without putting customer trust and company data at risk.
Yes, but only with your permission and on anonymized data. I sometimes use AI to quickly identify patterns in support tickets, sales call transcripts, or feedback summaries but I never upload raw or sensitive customer data without your explicit approval. If preferred, I can guide your team in using internal tools for the initial analysis, and then take it from there.
No. This system is designed to help lean teams punch above their weight.
Whether you have a small content team or none at all, I’ll help you set up the structure, insights, and strategy needed to produce high-converting BoFu and product-led content from scratch.
If you already have an internal team or freelance writers, I’ll support them with structured briefs that reduce back-and-forth and improve outcomes. If not, I’ll create the content myself or help you build a setup that scales with your resources.
That depends on what you need. I can continue supporting your team with ongoing content creation, repurposing, or internal updates or hand everything off with training, so someone on your team can manage it moving forward.
Typically 4–6 weeks. This depends on how much your team is able to share and how quickly we can collaborate. The process is similar to building a content strategy, but with results in a scalable system your writers and marketers can use again and again.
Hiring in-house takes time and comes with extra costs. Working with me gives you:
- Faster execution (no 30–60 day hiring delays)
- No overhead (salaries, benefits, training)
- BoFu and product-led content expertise
- A repeatable system, not just a writer
- A trusted partner without the risk of turnover
No. I personally handle everything from knowledge base creation to content writing and repurposing. If you need an editor or designer, I’ll recommend trusted collaborators, but you’ll always know who’s working on what. If external expertise is ever needed, I’ll always run it by you first.
Yes. I work exclusively on retainers, so I can become deeply familiar with your product, customers, and goals. This lets me plug into your workflow and continuously optimize content performance over time.
If you’re looking for a short-term engagement, the minimum commitment is 3 months. That said, I’m happy to refer you to trusted content marketers in my network who take on ad-hoc projects.
To kick things off, the first 30 days must be paid upfront. Retainers are billed monthly in advance, and one-off projects require 50% upfront and 50% upon completion.
You’ll start by filling out a short intake form. Then we’ll hop on a 30-minute strategy call to uncover your biggest BoFu content gaps and how I can help. If we’re a fit, I’ll send a proposal and onboarding doc. If not, I’ll still offer guidance you can use right away.
Some clients see product signups or demo requests within days of publishing. On average, you’ll start seeing measurable traction in 4–8 weeks, especially when paired with proper distribution and tracking.
I've worked with Jessica on various types of content, from articles to case studies. Her attention to detail and ability to quickly grasp complex technical topics make working with her a no-brainer. She has a strong understanding of our products, which is especially important when it comes to case study writing. What's more, she's a great communicator, responsive, and always meets deadlines. Collaborating with her has been an absolute pleasure, and I would recommend her to any team looking for copy support with BoFu or product-led content.